This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. The Nature And Origins Of Mass Opinion

   

   The book presents a theory of how public opinion is formed through a receive–accept–sample process: citizens pick up political messages from elites and media, accept those that fit their prior beliefs and levels of political awareness, and then sample from the considerations stored in memory when asked for an opinion; this framework explains why mass attitudes often seem unstable, inconsistent, or fragmented, why elites and framing wield strong influence, and how differences in political awareness and cognitive processing produce systematic variation in responsiveness to persuasion and information.

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