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1. 1. Propagandes

   The Formation of Men's Attitudes

   

   A rigorous analysis of how modern mass communication and technological society create an all-encompassing system of persuasion that shapes beliefs, emotions, and behavior; propaganda is shown not as mere lies or political trickery but as a pervasive technique that integrates individuals into prevailing social structures by exploiting psychological tendencies, media formats, repetition, imagery and simplification. The work distinguishes different forms and functions of propaganda, explains why it thrives in advanced, bureaucratic societies, and argues that it diminishes critical judgment and autonomy while appearing inevitable and often invisible. It calls for vigilance and a deeper understanding of the mechanisms by which public opinion is manufactured so that individuals might resist manipulation.

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