Guy Kawasaki
American marketing specialist, author, speaker, and venture capitalist; former Apple evangelist and author of books including The Art of the Start and Enchantment.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
A brisk, practical handbook of no-nonsense advice for entrepreneurs, managers, and anyone who wants to get things done, offering short, actionable tips on product development, marketing, hiring, presentations, leadership, and personal productivity. Written in an irreverent, conversational tone, it emphasizes simplicity, focus, customer evangelism, and common-sense strategies for building and selling ideas while avoiding common pitfalls—prioritizing shipping, hiring the right people, clear communication, and maintaining ethical, effective business practices.
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