Seth Godin
American author, entrepreneur, and marketing expert known for books such as Permission Marketing, Purple Cow, Tribes, and Linchpin; founder of Yoyodyne and Squidoo; prominent blogger and public speaker.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. The Icarus Deception
How High Will You Fly?
This book argues that in a world of abundance and shrinking tolerance for convention, individuals must embrace creativity, take artistic risks, and 'ship' their work rather than hiding behind safety and conformity; it reframes success as emotional labor and generosity—connecting with people through original work—rather than mere compliance with industrial-age rules, and urges readers to overcome fear of failure, lead with empathy, and make meaningful contributions by treating their work as art.
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