Always Already New by Lisa Gitelman

Media, History, and the Data of Culture

This insightful work delves into the intricate relationship between media and technology, exploring how new media forms are often perceived as novel yet are deeply rooted in historical contexts. It examines the evolution of media technologies, highlighting the continuous interplay between innovation and tradition. Through a series of case studies, the book reveals how each "new" media form is shaped by its predecessors, challenging the notion of technological determinism and emphasizing the cultural and social dimensions that influence media development and reception.