The Win Without Pitching Manifesto by Peter Enns
A set of principles for creative and professional firms to stop giving away ideas for free and instead assume the role of expert advisor. It advocates specializing tightly, leading the sales conversation, replacing speculative pitches and RFPs with diagnostic dialogues, and pricing based on value rather than hours. By publishing expertise, qualifying rigorously, and confidently saying no to poor fits, it shows how to attract right-fit clients, improve margins, and build a more sustainable, authority-driven practice.
- Published
- 2010
- Nationality
- Canadian
- Length
- Very Short
- Pages
- 120-160
- Original Language
- English
- Avg User Rating
-
(2.0)
- Alternate Titles
- None
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