Momfluenced by Sara Petersen
Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture
A concise cultural critique of the “momfluencer” phenomenon, it investigates how social media turns motherhood into a brandable identity shaped by algorithms, aesthetics, and corporate partnerships. Through reportage and personal reflection, it unpacks the allure of community, income, and validation alongside the downsides of consumerism, racial and class inequities, surveillance of children, and pressure to perform perfection. It ultimately questions what is gained and lost when care work becomes content, and how authenticity, autonomy, and labor are reshaped in the process.
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- Published
- 2023
- Nationality
- American
- Length
- Medium
- Pages
- 250-300
- Original Language
- English
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