The 1% Windfall by Rafi Mohammed
How Successful Companies Use Price to Profit and Grow
A practical guide to value-based pricing that shows how small, strategic price changes can drive outsized profit growth. It outlines methods to segment customers, measure willingness to pay, design price menus and versions, use targeted discounts and dynamic pricing, and communicate price changes effectively. Drawing on case studies and diagnostics, it helps organizations move beyond cost-plus habits to build a disciplined pricing process and a culture focused on profitable growth.
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- Published
- 2010
- Nationality
- American
- Length
- Medium
- Pages
- 304
- Original Language
- English
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