Look Again by Tali Sharot

A behavioral science exploration of how our minds quickly habituate to the familiar—dulling joy, attention, and judgment—and how to counter it by injecting novelty, surprise, pauses, and contrast. Blending research with examples, it offers practical strategies for individuals, workplaces, and policymakers to keep what matters salient: vary routines, rotate rewards, refresh warnings and communications, design resets and defaults, and space pleasures, thereby improving decisions, relationships, health, and satisfaction while avoiding the normalization of risks.