The Jobs To Be Done Playbook by James Kalbach
Align Your Markets, Organization, and Strategy Around Customer Needs
A practical guide to applying the Jobs-to-be-Done approach, this playbook shows how to uncover the progress customers seek, map their jobs, and define measurable outcome statements. It provides step-by-step methods for interviewing, job mapping, and prioritizing opportunities based on importance and satisfaction, then turning those insights into product strategy, roadmaps, and experiments. With templates and examples, it helps cross-functional teams replace solution-first thinking with customer-centered progress, aligning research, design, and delivery around real needs.
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- Published
- 2020
- Nationality
- American
- Length
- Medium
- Pages
- 300-320
- Original Language
- English
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