The Other 90% by Robert Cooper

How to Unlock Your Vast Untapped Potential for Leadership and Life

Argues that most people access only a fraction of their capabilities and offers science-based strategies to unlock the rest in leadership and life. Drawing on research about the brain, heart, and gut, it emphasizes integrity, courage, focused attention, and energy management, showing how small, purposeful habits can rewire behavior. Through case studies and practical exercises, it guides readers to replace limiting routines with micro-initiatives that build trust, resilience, and sustained high performance.