Measuring The User Experience by Thomas Tullis
Collecting, Analyzing, and Presenting Usability Metrics
A practical guide to quantifying user experience, it explains how to plan studies, choose meaningful metrics (such as task success, time on task, errors, and satisfaction), collect reliable data, and apply statistical techniques like confidence intervals and significance testing. It covers usability testing, surveys, and online research; benchmarking across products and releases; determining sample sizes; and creating clear visualizations and reports. Real-world examples and best practices show how to translate findings into actionable recommendations and communicate results effectively to stakeholders.
- Published
- 2008
- Nationality
- American
- Length
- Medium
- Pages
- 300-400
- Original Language
- English
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- Alternate Titles
- None
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