Search Analytics For Your Site by Lucinda Rosenfeld
Conversations with your customers
A practical guide to mining and interpreting on-site search data to reveal user intent and improve digital experiences. It shows how to identify and categorize top, failed, and long-tail queries; analyze click-through and refinement patterns; and track metrics like zero-results rates and seasonal trends. The book connects insights from query logs to actionable changes in content strategy, taxonomy, navigation, and search tuning, offering step-by-step methods and examples to prioritize fixes, align stakeholders, and drive measurable gains in findability and conversion.
- Published
- 2011
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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- Alternate Titles
- None
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