Strategy Without Design by Robert C.H. Chia

The Silent Efficacy of Indirect Action

Challenges the dominant view of strategy as deliberate design, proposing that effective action emerges from practical coping and indirect, context-sensitive moves rather than grand plans. Drawing on process and pragmatist thought, it reframes strategy as wayfinding through evolving situations, where habits, routines, and small adjustments accumulate into advantage. The message favors cultivating dispositions and enabling conditions over pursuing fixed objectives, emphasizing attentiveness, timing, and minimal intervention.