Breviario De Campaña Electoral by Marcus Tullius Cicero
A candid, practical guide to winning office in the Roman Republic, it lays out timeless campaign tactics: shape a compelling public image, court every social group, mobilize friends and patrons, promise generously but vaguely, keep your name constantly before voters, undermine rivals without seeming malicious, and project unwavering virtue while practicing political realism. Part pep talk and part strategy memo, it reveals the mechanics of persuasion, visibility, alliances, and patronage that drive electoral success.
- Published
- -63
- Nationality
- Roman
- Length
- Unknown
- Pages
- Unknown
- Original Language
- Latin
- Avg User Rating
-
(5.0)
- Alternate Titles
-
- A Short Guide to Electioneering
- Commentariolum petitionis
- De petitione consulatus
- Handbook of Electioneering
- How to Win an Election
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