The Voltage Effect by Reading List

How to Make Good Ideas Great and Great Ideas Scale

A guide to making promising ideas succeed at scale, explaining why many initiatives that work in pilots fail in the real world and how to prevent that drop-off. Drawing on evidence from business and policy experiments, it identifies common pitfalls—false positives, non-representative samples, hidden costs, bottlenecks, and misaligned incentives—and shows how to test for external validity, price and design for margins, and build scalable processes. It serves as a practical playbook for leaders to separate what merely works locally from what can truly grow.

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