When More Is Not Better by Roger L. Martin

Overcoming America's Obsession with Economic Efficiency

Argues that an obsessive pursuit of efficiency and ever-increasing growth has made the economy brittle, inequitable, and prone to systemic failure. Drawing on systems thinking, it recommends shifting from optimization to resilience by embracing slack, redundancy, and diverse problem-solving, while redesigning incentives and metrics to promote broad-based prosperity. It offers practical guidance for business leaders and policymakers to build institutions and workplaces that favor robustness, fairness, and long-term adaptability.

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