Dark Matter And Trojan Horses by Dan Hill

A Strategic Design Vocabulary

An exploration of strategic design that argues real change comes from addressing the invisible forces—policies, incentives, cultures, and institutional structures—that shape outcomes, and from using tangible projects as catalysts to surface and reconfigure those forces. Drawing on cases in urban development and public services, it offers practical tools such as prototyping, reframing, and coalition-building to redesign governance and deliver systemic, long-term impact beyond individual products or services.