Too Much Invested To Quit by Allan I. Teger

The Psychology of Escalation

Examines why individuals, organizations, and states persist in losing conflicts and projects, linking sunk costs, entrapment, face-saving, and rivalry to structural incentives modeled by game theory. Drawing on experiments and cases such as arms races, negotiations, and business blunders, it explains how early investments and public commitments intensify escalation, narrow exit options, and raise the costs of backing down, while outlining conditions and strategies for breaking the cycle and enabling de-escalation.