Stolen Lightning by OKEEFE

The Social Theory of Magic

An interdisciplinary exploration of how magical thinking permeates modern life, it argues that rituals, taboos, and symbolic acts operate as social tools for managing anxiety, regulating status, and shaping persuasion—from personal relationships to advertising and politics—synthesizing anthropology, sociology, psychoanalysis, and rhetoric to recast magic as a pervasive communicative practice rather than mere superstition.