Obliquity by John Kay
Why Our Goals Are Best Achieved Indirectly
In complex, uncertain environments, the most important objectives—such as profit, happiness, or social impact—are often achieved indirectly rather than by pursuing them head-on. Drawing on examples from business, science, and public policy, this work shows that clear values, flexible goals, and iterative experimentation outperform narrow target-chasing and rigid optimization. It offers a practical approach to navigating complexity by learning, adapting, and letting broader purposes guide decisions.
Purchase from
Bookshop.org
- Published
- 2010
- Nationality
- British
- Length
- Medium
- Pages
- 230–250 pages
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
This book is not currently on any lists.