Sales Truth by Robert Weinberg
Debunk the Myths. Apply Powerful Principles. Win More New Sales.
This book cuts through trendy sales advice and debunks popular myths, refocusing sellers on proven fundamentals. Drawing on real-world experience, it provides practical guidance for targeting ideal prospects, building and protecting a healthy pipeline, crafting a compelling sales story, running effective discovery and sales meetings, and advancing opportunities with discipline. It emphasizes time-blocked prospecting, calendar control, and accountability, while urging sales leaders to create clarity, remove distractions, and coach effectively—so teams consistently win more new business.
- Published
- 2019
- Nationality
- American
- Length
- Short
- Pages
- 240
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- None
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