Priceless by William Poundstone
The Myth of Fair Value (and How to Take Advantage of It)
A lively tour of the psychology behind prices, showing how our sense of value is shaped by context, comparisons, and subtle cues rather than objective worth. Drawing on experiments in behavioral economics and psychophysics, it explains anchoring, 9-ending effects, decoy options, and other tactics used by marketers, retailers, and negotiators to steer choices. Through case studies from shopping, menus, legal damages, and salary talks, it reveals why we overpay, how numbers frame decisions, and what strategies can help us resist manipulation. The result is a toolkit for recognizing and countering pricing games in everyday life.
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- Published
- 2010
- Nationality
- American
- Length
- Moderate
- Pages
- 352
- Original Language
- English
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