The Creative Curve by Allen Gannett
How to Develop the Right Idea, at the Right Time
A data-driven exploration of how creative success follows a predictable pattern, arguing that creativity is a learnable skill rather than a lightning bolt. It identifies the sweet spot where familiarity meets novelty and outlines four practices—intense consumption, strategic imitation, supportive creative communities, and rapid iteration—to consistently generate and refine ideas. Drawing on psychology, market research, and case studies across music, food, and technology, it shows how to time trends, gather feedback, and increase the odds of producing work that resonates widely.
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- Published
- 2018
- Nationality
- American
- Length
- Medium
- Pages
- 288
- Original Language
- English
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