The Growth Marketer's Playbook by Jim Huffman
A Strategic Guide to Growing a Business in Today’s Digital World
An actionable guide to building a data-driven growth engine, it shows how to uncover customer insights, craft positioning, set a North Star metric, and run prioritized experiments across acquisition, activation, retention, and revenue. Featuring case studies, templates, and channel playbooks for SEO, content, paid media, email, and conversion optimization, it emphasizes process over hacks so teams can systematically test, learn, and scale sustainable growth.
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- Published
- 2018
- Nationality
- American
- Length
- Short
- Pages
- 230-270
- Original Language
- English
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