Is Shame Necessary? by Jennifer Jacquet

New Uses for an Old Tool

Argues that shame, distinct from guilt, can be a strategic tool for collective action, especially to influence powerful institutions that drive issues like overfishing and climate change. Drawing on research and case studies from environmental and human-rights campaigns, it shows when “naming and shaming” can outperform regulation or consumer choice and proposes guardrails for ethical use—clear standards, appropriate targets, proportionality, and paths to reintegration—while warning against the excesses and harms of indiscriminate online shaming.

Purchase from Bookshop.org