Blue Ocean Shift by W. Chan Kim
Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
A practical guide to systematically moving from crowded, cutthroat markets to new, uncontested demand, it outlines a five-step process—selecting the right starting point and team, assessing the current state, exploring noncustomers, crafting compelling offerings at the right price-cost, and launching with confidence—while emphasizing a humanistic approach that builds people’s confidence and minimizes risk. Through clear tools and case studies, it shows how organizations of any size can unlock growth by reframing boundaries, reducing what customers don’t value, and creating leaps in value for buyers and the company alike.
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- Published
- 2017
- Nationality
- American
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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