The Art Of Explanation Making Your Ideas, Products And Services Easier To Understand by Lee LeFever
Making Your Ideas, Products, and Services Easier to Understand
A practical guide to turning complex ideas into clear, memorable messages, this book teaches readers to think like explainers by focusing on audience needs, building context, and overcoming the curse of knowledge. It offers a simple, repeatable structure—start with why it matters, clarify what it is, show how it works, and outline what to do next—supported by stories, analogies, and concise visuals. With checklists, examples, and tips for avoiding jargon, it helps professionals in business, education, and marketing craft explanations that drive understanding and action.
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Bookshop.org
- Published
- 2012
- Nationality
- American
- Length
- Short
- Pages
- 240-260
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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