Neuromarketing by Patrick Renvoisé
Understanding the Buy Buttons in Your Customer's Brain
A practical guide to applying neuroscience in sales and marketing, it argues that buying decisions are driven by the brain’s primal system and provides a step-by-step method to craft persuasive messages. Readers learn to diagnose customer pain, differentiate claims with credible proof, and demonstrate tangible gains using contrast, emotion, and visual cues. With templates and examples, it shows how to structure pitches, ads, and presentations so benefits are clear, memorable, and compelling enough to move prospects to act.
- Published
- 2007
- Nationality
- American
- Length
- Short
- Pages
- 240–256
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- None
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