Built To Sell by John Warrillow

Creating a Business That Can Thrive Without You

A business parable that follows an agency owner learning to specialize in a narrow, productized service, build repeatable processes, hire and incentivize a sales team, shift to recurring revenue, reduce founder dependency, diversify the client base, tighten cash flow and metrics, and prepare clean financials—ultimately creating a scalable company that attracts multiple buyers and can be sold on favorable terms.

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