Awakening The Entrepreneur Within by Michael E. Gerber
How Ordinary People Can Create Extraordinary Companies
An accessible guide to transforming a raw idea into a thriving enterprise, it urges readers to shift from doing the work to designing the business by articulating a clear Dream, Vision, Purpose, and Mission and translating them into a practical model, brand, and economic logic. Through a structured “Dreaming Room” framework, it shows how to ideate, prototype, systematize, and launch while confronting fears, habits, and common small‑business traps. Blending stories, exercises, and checklists, it helps aspiring founders build customer‑centered offerings and scalable systems, moving from inspiration to disciplined execution.
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Bookshop.org
- Published
- 2008
- Nationality
- American
- Length
- Medium
- Pages
- 240-280
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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