Logo Design Love by David Airey
A Guide to Creating Iconic Brand Identities
An accessible guide to creating memorable brand identities that blends practical principles with real-world case studies and step-by-step workflows. It covers research, sketching, typography, color, and form; how to present ideas, price projects, and handle contracts; and the importance of simplicity, distinctiveness, and longevity. Packed with examples and candid advice on client relationships, it demystifies the journey from brief to final mark and brand guidelines.
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- Published
- 2009
- Nationality
- British
- Length
- Short
- Pages
- 216-240
- Original Language
- English
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- Alternate Titles
- None
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