Războiul Poveştilor by Jonah Sachs
Why Those Who Tell (and Live) the Best Stories Will Rule the Future
A guide for marketers and communicators on thriving in the digital era by crafting values-driven, myth-inspired narratives that position the audience as the hero and the brand as a humble mentor. It contrasts manipulative, inadequacy-based advertising with empowerment marketing, outlines the timeless structure of effective stories, and offers practical principles for authenticity, moral purpose, and participation. Drawing on case studies from brands and social movements, it shows how compelling stories can spark action, build loyalty, and spread organically across networks.
- Published
- 2012
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- - Winning the Story Wars
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