Small Is The New Big by Seth Godin
and 193 Other Rants, Raves, and Remarkable Business Ideas
Argues that in an age of mass markets and information overload, small, nimble organizations and individuals can outperform big companies by creating remarkable products, building devoted tribes, and forming direct, permission-based relationships with customers; it emphasizes craft, focused leadership, surprising generosity, and the power of doing a few things exceptionally well to create loyal advocates.
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- Published
- 2006
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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