Comic Con And The Business Of Pop Culture by Rob Salkowitz
A lively examination of how major fan conventions evolved from niche gatherings into powerful cultural and commercial engines, tracing the rise of fandom, media convergence, and the business strategies that turn enthusiasts into communities and products into franchises. It combines reporting and analysis—profiling organizers, creators, studios, and marketers—to show how panels, exclusives, cosplay, and social media create engagement, drive publicity, and shape transmedia storytelling. The book explains how conventions function as launchpads, networking hubs, and marketplaces that reflect and influence broader shifts in pop culture commerce and entertainment.
- Published
- 2012
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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