Snap Selling by J.A. Konrath
Speed Up Sales and Win More Business with Today's Frazzled Customers
A practical guide for selling to time-pressed, distracted buyers that argues modern sellers must be fast, concise and highly relevant; it presents a framework emphasizing simplified messaging, clear immediate value, alignment with buyer priorities, and ways to increase a prospect’s sense of urgency, and offers tactical advice on researching prospects, engaging gatekeepers, crafting short compelling communications, and securing small commitments to keep deals moving.
- Published
- 2010
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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