Predictable Revenue by Aaron Ross
Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
A practical playbook for building predictable, scalable B2B revenue by systematizing outbound lead generation and separating sales roles—using dedicated prospecting teams to create qualified leads and closers to complete deals—combined with repeatable processes, measurable metrics, and automated touchpoints (the “Cold Calling 2.0” approach) to generate consistent pipeline, reduce reliance on inbound luck, and enable reliable forecasting and growth.
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- Published
- 2011
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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