The New Rules Of Marketing & Pr by David Meerman Scott
How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
A practical guide that explains how to reach and engage buyers directly through online channels—blogs, social media, news releases and content—by creating valuable, targeted material to attract audiences rather than interrupting them with traditional advertising; it emphasizes speed, real‑time communication, measurement and relationship-building, and provides tactics and case studies for using inbound marketing and modern PR to generate leads, grow visibility and convert prospects into customers.
Purchase from
Bookshop.org
- Published
- 2007
- Nationality
- American
- Length
- Unknown
- Pages
- 336 pages
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- - The New Rules of Marketing and PR
This book is not currently on any lists.