High Hanging Fruit by Mark Rampolla

A candid entrepreneurial memoir and playbook that traces the formation and mission-driven beverage business, blending personal anecdotes with practical lessons on spotting underappreciated opportunities and doing the hard work others avoid. It emphasizes customer focus, creative distribution, values-based leadership, and learning from failures to build authentic brands and sustainable growth. The book offers actionable guidance for founders on hiring, culture, partnerships, and navigating risk while staying true to purpose.

Purchase from Bookshop.org