The Psychology Of Entertainment Media by L.J. Shrum
This book examines the psychological processes that drive how people seek out, experience, and are influenced by entertainment media, integrating theories and empirical findings on motivations (uses and gratifications), cognitive and emotional responses (transportation, identification, mood management), social influences (parasocial relationships, modeling), and long-term effects (cultivation). It covers research methods, individual differences, and design implications, showing how narrative, aesthetics, genre, and interactivity shape attention, memory, attitudes, and behavior and offering practical insights for creators and scholars.
Purchase from
Bookshop.org
- Published
- Unknown
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
This book is not currently on any lists.