The Professional Product Owner by Don McGreal

Leveraging Scrum as a Competitive Advantage

A practical guide to mastering the Product Owner role in Scrum, explaining responsibilities across strategy and execution, creating a clear product vision, prioritizing the backlog for maximum value, and collaborating effectively with stakeholders and development teams. It emphasizes outcome-driven decision making, discovery techniques, metrics for measuring value, and practices to scale product ownership so organizations can reduce risk, iterate faster, and deliver continuous customer value.