The Mc Donaldization Of Society by George Ritzer
An Investigation into the Changing Character of Contemporary Social Life
A critical analysis arguing that the principles of the fast‑food restaurant—efficiency, calculability, predictability, and control through technology—have come to dominate many sectors of society, shaping institutions, consumer experiences, and workers’ lives; this process produces benefits such as speed and uniformity but also leads to dehumanization, reduced quality, the “irrationality of rationality,” cultural homogenization, and social and environmental costs, with examples drawn from education, health care, retail, and other domains.
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- Published
- 1993
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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