Public Health Campaigns [Op] by World Health Organization
A practical, action-oriented guide to planning, implementing and evaluating public health campaigns that emphasizes evidence-based behaviour-change strategies, audience segmentation and formative research, clear message design and channel selection (mass media, community outreach and digital platforms), monitoring and evaluation metrics, and coordination with health systems and partners; it highlights scalability, sustainability and equity considerations, offers case studies and tools for practitioners, and aims to help design culturally appropriate campaigns that improve population health outcomes.
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