The Art Of Literature And The Art Of Controversy by Arthur Schopenhauer
A paired set of essays that first explores what distinguishes enduring literature—discussing clarity of style, the interplay of genius and craft, principles of aesthetic judgment, and how critics and readers can discern substance from mere fashion—and then turns to polemics, systematically exposing the rhetorical tactics, fallacies, and sleights-of-hand people use to win disputes; together they offer both practical guidance for better writing and reading and a forensic catalogue for recognizing and resisting manipulative argumentation.
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