The Persuadable Voter by D. Sunshine Hillygus
Wedge Issues in Presidential Campaigns
This book uses original surveys, experiments, and case studies from recent campaigns to show how and when voters can be persuaded, arguing that persuasion is neither ubiquitous nor impossible but depends on prior beliefs, information exposure, attention, and partisan attachments; many citizens are resistant because of motivated reasoning and low levels of political knowledge, while a smaller group of genuinely persuadable voters can shift opinion in the short term, meaning campaigns and messages must be targeted and timed carefully to produce meaningful effects.
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- Published
- 2011
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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