The People’s Car by Bernhard Rieger
Tracing the car’s origins as a state-sponsored effort to motorize the masses, this book follows how a modest, utilitarian design became a global industrial success and cultural icon; it examines the vehicle’s engineering, wartime production and postwar reinvention under Allied and German stewardship, the mass-market strategies that spread it across Europe, the Americas and beyond, and the varied meanings attached to it—from symbols of economic recovery, mobility and modernity to contested reminders of a troubling past—while showing how durability, simplicity and marketing turned a utilitarian vehicle into a lasting, internationally recognized emblem of consumer culture and national identity.
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