Wikinomics by Don Tapscott
How Mass Collaboration Changes Everything
An argument that the Internet-enabled age of mass collaboration—where firms and individuals co-create value through open platforms, peer production, and harnessing external communities—is reshaping how value is created and competitive advantage is achieved. The book uses case studies and practical principles to show how openness, peering, sharing and acting globally allow organizations to tap distributed talent, accelerate innovation, lower costs and invent new business models by enabling user contribution, modular architectures and networked marketplaces.
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- Published
- 2006
- Nationality
- Canadian
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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