Blue Ocean Strategy, Expanded Edition by W. Chan Kim
How to Create Uncontested Market Space and Make the Competition Irrelevant
This book presents a systematic approach for generating profitable growth by creating uncontested market space rather than battling rivals: it introduces the idea of ‘‘value innovation’’—simultaneously pursuing differentiation and low cost—to make competition irrelevant, offers practical tools and frameworks (such as reconstructing market boundaries, the eliminate‑reduce‑raise‑create grid, strategy canvases, buyer‑utility mapping and a commercial‑viability sequence), and explains how to reach beyond existing demand and overcome organizational hurdles to execution through fair process and focused leadership. The emphasis is on shifting strategic focus from competitors to customers, testing opportunities for scale and sustainability, and providing step‑by‑step guidance and real‑world examples to help managers design and implement breakthrough strategies.
- Published
- 2005
- Nationality
- Unknown
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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