The Fortune At The Bottom Of The Pyramid by C.K. Prahalad
Eradicating Poverty Through Profits
The book argues that the world’s poorest consumers represent a vast, largely untapped market and that companies can profitably serve them while reducing poverty by designing ultra-low-cost goods and services, rethinking business models, and partnering with local entrepreneurs, NGOs, and governments. It emphasizes innovation in product design, distribution, and financing to achieve affordability at scale, treating the poor as value-conscious consumers and potential producers rather than charity targets. By creating businesses that deliver quality, convenience, and low prices through high volume and low margins, firms can open new markets, drive economic inclusion, and foster sustainable development.
- Published
- 2004
- Nationality
- Indian
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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