The Engineering of Consent by Edward Bernays

The book is an exploration of the theory and practice of public relations. It discusses how the manipulation of public opinion is an essential part of democracy. The author argues that professional public relations counsel, understanding the social science and psychology, can help to shape and sway public opinion. By using these techniques, the public can be led in a certain direction for the benefit of the client, whether that client is a business or a political candidate.

The 4255th greatest book of all time


Published
1947
Nationality
American
Type
Nonfiction
Pages
Unknown
Words
Unknown
Original Language
English
Alternate Titles
None

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